A company with such a big impact on society needs to help people understand why their work is so important.
INVAP is a world-class model in technological projects in Argentina, developing, implementing, and managing highly sophisticated and multidisciplinary projects based on the needs and requirements.
Based in Bariloche, Patagonia, INVAP has a huge impact in the town and region, not only by developing technologies applied in situ, but also by employing hundreds of families and generating pride for such a prestigious project.
For all of these reasons, INVAP wanted to inform citizens in general about their work, research and achievements, and with this to strengthen their relationship with its cohabitants.
These videos were part of a campaign called ¨why we do what we do¨ which not only had a big reception in general, but also was used in schools and educational institutions what INVAP is and promote their activities.
We were asked to develop a campaign to help people understand what INVAP is about.
For this we analyzed diverse projects that are being developed and decided to communicate them.
We developed 5 videos of 1 minute each, based on simple explanations that narrate what each project is about, explaining the importance of each one of these and their impact in everyday life.
With a nice and technological style we managed to create an attractive look for the pieces and added a simple but detailed animation, prioritizing the need to be very clear on the message but also achieving attractive looks.
These videos were part of a campaign called ¨why we do what we do¨ which not only had a big reception in general, but also was used in schools and educational institutions what INVAP is and promote their activities.
Developed with:
Argentina, North & South America, Asia
England, Europe, Canada, South Africa
6 Marryat Square, London, SW66UA
www.allgoodco.org
Roydon@allgoodco.org
