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The Lab-Box is a series of homemade experiments that helps us understand how the universe works.
We joined a group of scientists, educators and designers to show how physics can be a beautiful and fun adventure.
Alberto developed a box full of experiments and we had to create a visually appealing show for kids and young teenagers around them. We wanted to make it playful but at the same time focus on reinforcing the real concepts that we can learn from physics.
We produced a conceptual INTRO that would show the importance of experiments in the history of science. We also shot 3 chapters that show the power of the LAB-BOX as a tool.
This show was shot in spanish and english to reach organizations around the world and are currently searching for more funding in order to produce more boxes and send them to hundreds of schools in Argentina.
The LAB-BOX team is a mindblowing collective:
Alberto Rojo is Associate Professor at Oakland University, Michigan and a specialist in Physics Education.
Polenta is an amazing industrial design collective that developed the box and it´s content.
Diego Berakha is graphic designer and director we highly admire.
The Instituto Balseiro is a world known physics center, and Fundar is a Buenos Aires based think-tank that also helped develop and produce this amazing project.
Director and designer Diego Berakha illustrated many of the physical principles that the experiments reveal, and we then built a beautiful lab with these designs in the back.
We combined live action experiments with animated inserts in order to explain details and develop a strong visual style for graphics and set design.
We produced a conceptual INTRO that would show the importance of experiments in the history of science. We also shot 3 chapters that show the power of the LAB-BOX as a tool.
This show was shot in spanish and english to reach organizations around the world and are currently searching for more funding in order to produce more boxes and send them to hundreds of schools in Argentina.
The LAB-BOX team is a mindblowing collective:
Alberto Rojo is Associate Professor at Oakland University, Michigan and a specialist in Physics Education.
Polenta is an amazing industrial design collective that developed the box and it´s content.
Diego Berakha is graphic designer and director we highly admire.
The Instituto Balseiro is a world known physics center, and Fundar is a Buenos Aires based think-tank that also helped develop and produce this amazing project.
Developed with:
Argentina, North & South America, Asia
England, Europe, Canada, South Africa
6 Marryat Square, London, SW66UA
www.allgoodco.org
Roydon@allgoodco.org
