MARCELA

Calle 13 and Mtv decided to promote animated films against human trafficking, child labor and modern slavery, and we were given a true story to build a short film with.

CHALLENGE

The story was so sad that we had to find a visually attractive way to portray it in order to keep the audience’s attention. The project was very small in terms of budget but the story is huge and relevant. We wanted it to feel like a real cinematic drama, and to reinforce with photography, shallow depth of focus and light how the victim was tricked.

THE RESULT

Exit a world wide NGO, MTV, and Calle 13 launched all shorts with a set of documentaries. The campaign was called Esclavos Invisibles (Invisible Slaves) in which different contemporary slavery cases are portrayed.

The films were amplified by them and reached millions of young people all across Latin America that previously thought that slavery had ended in the 19th century.

OUR TAKE

The story has two very different moments that portray the structure of many of these criminal situations that affect mostly vulnerable and incredulous people.

The first part where the victim is approached and deceived. Here the lights are burning the scene as if the camera was over exposed and the victim can’t fully see reality because there is too much light, she is dazzled.

The second part takes place in a dark world where she is taken and can´t see reality because there is little light.

Music was recorded by Ensamble Chancho a cuerda in a studio watching the film on real time, they recorded old school only one track with all instruments playing at the same time.

THE RESULT

Exit a world wide NGO, MTV, and Calle 13 launched all shorts with a set of documentaries. The campaign was called Esclavos Invisibles (Invisible Slaves) in which different contemporary slavery cases are portrayed.

The films were amplified by them and reached millions of young people all across Latin America that previously thought that slavery had ended in the 19th century. 

Developed with:

LINKS OF INTEREST