A comedy where broken objects fearing the garbage dump become aware of repair culture.
The Repairers Club is an organization that seeks to promote the value of repairing things instead of replacing them. Essentially, this is a vital sustainability practice related to responsible consumption.
The club won a grant from Patagonia and asked us to put together an educational program to promote repair culture in schools and educational institutions. That’s how we got to ‘minor leagues’, a series of educational videos that use humor to teach us about repairing and much more!
Our mission was to capture the attention of young people and this was our formula: a comedy script, filmed backgrounds and broken objects, animated faces, stock footage, great actors and actresses, as some things were read and others improvised.
We had to write a fun script with the following story: Our economic system is based on ever-growing consumption. This generates products that are designed to have both low durability and few possibilities for repair. Once the products become defective, the consumer must acquire a new one. This paradigm has created an excessive ever growing market and has an extremely negative impact on our planet. Repairing is a rebellious act against unlimited consumption and it can solve many problems of the world.
This led to us creating a fictional series in which a group of personified objects go through the different problems of uselessness. Interacting with each other, our protagonists begin to understand how the system conspires against them and what can be done to fight back.
These videos are presented in schools together with educational guides developed by the Repair Club that allow teachers and students to understand the subject in greater depth.
Our mission was to capture the attention of young people and this was our formula: a comedy script, filmed backgrounds and broken objects, animated faces, stock footage, great actors and actresses, as some things were read and others improvised.
We had to write a fun script with the following story: Our economic system is based on ever-growing consumption. This generates products that are designed to have both low durability and few possibilities for repair. Once the products become defective, the consumer must acquire a new one. This paradigm has created an excessive ever growing market and has an extremely negative impact on our planet. Repairing is a rebellious act against unlimited consumption and it can solve many problems of the world.
Developed with:
Argentina, North & South America, Asia
England, Europe, Canada, South Africa
6 Marryat Square, London, SW66UA
www.allgoodco.org
Roydon@allgoodco.org
